![]() This option allows businesses to create video ads that play on loop, triggered by user scrolling. Zola increased conversions by 44 percent and clickthrough rates by 50 percentĭot & Bo quadrupled the number of people visiting their website, increased repins by 6,000 percent and boosted daily clicks by 18,000 percent.Īnother advertising option, Cinematic Pins, was launched last May. Up until this point, the platform has offered promoted pins, which boasts some impressive success stories:Īdore Me increased Pinterest-related revenue by 4,000 percent Related: 5 Secrets to Succeed at Video Advertistingĭespite increasing use among B2C marketers, Pinterest has largely lagged behind other platforms in offering brand marketing features. ![]() While we still know very little about how Pinterest's video advertisements will fare compared to other ad options, the success of videos on other platforms is a strong indication that they'll do well. Platform users are two and a half times more likely to prefer autoplay videosĪutoplay tests show a sevenfold increase in completions of promoted videos on the platform Twitter also offers auto-play videos because they bring positive results for advertising: Instead of relying mostly on search like YouTube, Twitter users are more likely to watch videos they discover on the platform. Twitter's video advertising options offer a different channel to draw in viewers.
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